GGPoker The Face Off
Creative
Who is the real Johnny Vegas? Is it comedian Michael Pennington, better known as Johnny Vegas, or is it the flatcap donning everyman born Johnny Vegas? Let’s find out. Through the medium of poker.
During this project I was a pivotal piece of the creative team involved in establishing the overall campaign concept, writing the scripts for all social and radio content as well as helping to shape the main film and taking control of costume ideation and some OOH copy.