AHDB - Midweek Meal Magic

As part of AHDB’s ‘We Eat Balanced’ campaign, they teamed up with influencer Spencer Matthews to showcase some easy midweek recipe videos that would accompany a series of wider farming content and OOH material. Over the campaign I helped shape the look and feel of ‘We Eat Balanced’ as well as writing copy for OOH, crafting social posts, scripting and directing for Spencer and directing days on the farm as well as all video post-production creative oversight.