Wype - Befriend Your Behind

‘So, what do you do with half a minute and a whole lot of creative pressure? You let a bum do the talking. Literally.

This ad features a woman in a workplace bathroom, having a perfectly normal, polite chat with her own bottom. No gimmicks, no cheap gags, just a simple reminder that this part of our body deserves the same everyday care as anywhere else.’

I worked in the creative team on this ad, contributing to the development of the concept, writing iterations of the script and working closely with the Creative Director of Transmission to bring the bums to life!